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Business Support for Canadian Therapists—Without the Hustle

Since 2016, we’ve helped Canadian clinicians build private practices that feel steady, sustainable, and values-aligned—without pressure, shame, or burnout.
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Calm, Practical Business Guidance for Canadian Therapists

Meet Liane Wood, RP

CEO of BYPP + Registered Psychotherapist based in Belleville, Ontario

Hi, I’m Liane, a registered psychotherapist, clinical supervisor, and the CEO of Build Your Private Practice.

But my story didn’t begin in the therapy room.

Before I became a therapist, I spent over a decade as a multi-business entrepreneur. I built and scaled multiple insurance brokerages from the ground up, growing one to over 7 figures before making the bold decision to sell it and return to school to become a psychotherapist.

Why? Because despite the financial success, I was craving work that felt more meaningful and aligned with my values. I had always felt called to support others on a deeper level and becoming a therapist gave me the opportunity to do just that.

But here’s the truth: even with all my business experience, building a private practice was still a steep learning curve. I quickly realized that what worked in the insurance world didn’t directly translate to therapy. The clinical skills were there, but navigating pricing, systems, marketing, and ethical business strategy as a therapist was something else entirely.

That gap between therapeutic training and business education is exactly why BYPP exists.

Today, I run a thriving group practice in Belleville, Ontario, where I also provide clinical supervision to fellow therapists. And as CEO of BYPP, I’m on a mission to make sure Canadian therapists no longer have to figure out private practice on their own.

Our programs are built from lived experience. We don’t teach theory, we teach what we’ve actually done. And our team understands the challenges therapists face because we’ve been there ourselves: overwhelmed by admin, unsure about pricing, and craving guidance that felt ethical, aligned, and actually doable.

What I Believe:

Therapists are deeply skilled at helping others, but the business side of private practice can feel overwhelming, especially when your education didn’t prepare you for it. My role, and the role of the BYPP team, is to bring clarity, structure, and support so you can grow your practice without burning out.

At BYPP, we don’t do hype.
We do strategy, systems, and community.
We help Canadian therapists feel confident as business owners.

  • Built and sold a 7-figure insurance brokerage before becoming a therapist
  • Owner of a successful group practice in Belleville, Ontario
  • Clinical supervisor for psychotherapists
  • CEO of Build Your Private Practice (BYPP)
  • Passionate about helping therapists bridge the gap between clinical work and business growth
  • Leader of a national community of therapists growing values-aligned, sustainable practices
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Results You Can Expect

This isn’t about doing more. It’s about building a private practice that supports your life—not drains it.

Clarity and a plan that fits your stage of private practice

No more guessing what works. You’ll have a values-aligned marketing system that helps you attract ideal clients more consistently, without relying on hope or referrals.

Consistent client flow—without hustle

Feel grounded in your pricing, your messaging, and your niche. Know how to talk about what you do and why it matters, without second-guessing yourself.

Systems that reduce overwhelm

From inquiry responses to intake, you’ll set up simple, repeatable processes that save time and help your practice run smoothly.

Grow your practice with a plan you can actually maintain.

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Why we do this

We help Canadian therapists build profitable, sustainable private practices with realistic strategies, clear systems, and supportive guidance—so success doesn’t come at the cost of your wellbeing.

A therapy community where clinicians have steady income, more choice, and room to expand their impact—without burnout.

Simplicity. Sustainability. Integrity. Community over competition.

The BYPP Approach

Clear steps, practical tools, and support that meets you where you are.

Keep it simple

No fluff, no jargon, no overwhelm. We break big business decisions into clear, doable steps.

Build what lasts

Systems, strategy, and structure that support long-term growth—not short-term grind.

Grow with support

You’ll learn faster (and feel better) in community—with coaching, feedback, and people who get it.

Meet our team

A mix of therapists, strategists, and operators—here to help you build with confidence.

Liane Wood RP

Hello, I’m Liane Wood, the Chief Empowering Officer (CEO) of Build Your Private Practice Inc. At my core, I’m an entrepreneur, a title that sparkles with the spirit of innovation and determination. But what truly sets my heart ablaze is my role as a registered psychotherapist with a thriving private practice in beautiful Belleville, Ontario.

But why stop at just navigating these challenges? My mission, my true calling, is to foster a community of thriving mental health professionals. A place where these incredible individuals can channel their expertise into impactful client care while achieving the financial success they deserve.

At Build Your Private Practice Inc., we don’t just dream; we create, we inspire, and we transform.

Welcome to a community where your dreams take flight, and your passion for mental health finds its true expression.

Leilani Angel

Hi, I am Leilani! I love bringing communities together whether in my personal or professional life. I have been in online business operations for the last six years and don’t see myself anywhere else. There is just a sense of accomplishment when I am able to close loops, mark projects complete, and create thriving systems. I live right across the lake in Cleveland, Ohio with my family.

When I am not strategizing I love cooking, photographing, and sharing delicious recipes using leftovers. One day I hope to write a cookbook all about using what you have and creating a sustainable kitchen.

Shelby Lang-Perry

Hi, I’m Shelby! Efficiency, authenticity, and transparency are at the core of everything I do. I am a multi-passionate entrepreneur and warmhearted music lover. I recently left the big city and moved to a farm with my partner and saint berdoodle puppy. You can find me binge-reading Harry Potter or drinking a good cup of coffee when I am not working.

Growing up, I always wanted to be a musician. After playing with the symphony for a couple of years, my passion for science and systems won. Since graduating with my bachelor of science in food science and human nutrition, I have worked as a freelancer in the digital space. My path might have looked different if I had known as a kid that I could become a professional tech organizer.

Now, I specialize in creating content, systems, automation and overall organizing the behind-the-scenes elements of businesses to run like a well-oiled machine. Combined with my passion for helping others through online training, customer service and coaching, I have been able to blend my creative and analytical sides.

Spencer Nageleisen RP

Hello, I’m Spencer—a compassionate therapist, avid reader, and devoted coffee enthusiast residing in Toronto, Ontario with my husband. I enjoy travelling and taking care of those around me. In 2019, I embarked on my journey as a private practice coach, specializing in supporting youth and adults within the 2SLGBTQIA+ community. My approach seamlessly weaves together my professional training with personal insights, fostering a holistic coaching experience. Having navigated my own path, I intimately understand the power of consistent dedication and incremental progress towards our aspirations—much like the gentle erosion of a river shaping stone. As someone who admires the hard work, dedication and determination that goes into running and maintaining a successful business, I recognize the intricacies and have come to know what it takes to create a vision and turn it into a living, vibrant business model. I can tolerate stuckness and am not afraid to shine the light of curiosity. I look forward to accompanying you with passion to overcome challenges holding you back from reaching your goals, achieving fulfillment, purpose and meaning in building successful private practices.

Lena Lang

Lena holds a degree in Psychology from the University of British Columbia and brings a diverse background in education, HR, and coaching. Born in Ukraine and raised in Canada, she has been living abroad since 2017 and is now on her ninth country. Lena’s global perspective and passion for personal growth shape her empathetic approach to supporting others. Outside of work, she loves hiking, reading, and exploring new foods and cultures.

Christine Lee Hakkola

Christine Lee Hakkola is an experienced entrepreneur, business coach, and former mental health counselor with over two decades of diverse expertise. In 2016, Christine founded a multi-six-figure coaching business that empowered over 6,000 mental health professionals to launch, grow, and scale their practices. With a unique background in leadership, business development, and trauma-informed coaching, Christine’s multifaceted approach blends strategic planning with empathy and authenticity.

Christine’s journey has taken her across the globe—from teaching yoga in Australia and India to leading retreats in Costa Rica and Belize. Now based in Orono, Maine, she continues to guide business owners through personal and professional growth, while balancing life as a wife, mother, and lover of Crossfit and yoga.

Christine is passionate about helping business owners achieve sustainable growth.

Samantha Mackinnon

Samantha MacKinnon is a business operations strategist who helps coaches, creatives, and digital entrepreneurs scale their businesses without burnout through efficient systems and diversified revenue streams. Her work with clients focuses on fixing pain points and fostering sustainable and enjoyable growth. Samantha is dedicated to empowering clients with the strategy and support needed for success, blending sophisticated strategy with effective execution to help achieve (and surpass) ambitious goals.

Emma Greening

I’m Emma – lover of motherhood, coffee, and breakfast for dinner. I’m happiest when things are organized, systems run smoothly, and projects move forward with clarity.

I naturally find myself drawn to the tech side of business – streamlining tools, automations, and systems that help teams work smarter. With over a decade of experience supporting online business owners and course creators, I bring a mix of structure and creativity to everything I do.

My goal is to make operations and technology run smoothly – so others can stay focused on the big ideas that move the business forward.

John Sendim RP

John Sendim is the Founder and Clinical Director of Uplift Therapy for Men, a group practice dedicated to supporting men’s mental health and personal growth. As a former BYPP client, John experienced firsthand how the programs can empower therapists to build sustainable, purpose-driven practices. Now, as a BYPP coach, he brings his passion for mentorship, business strategy, and mindset development to help other therapists grow with clarity and confidence.

Dan Wood RP

Dan brings a grounded, values-driven approach to coaching, shaped by decades of experience supporting people through life’s most complex challenges. Before becoming a therapist, he spent years working in community outreach, non-profit leadership, and humanitarian work, experience that continues to inform his relational, real-world approach to private practice.

As a registered psychotherapist and clinic owner, Dan specializes in trauma, anxiety, and emotional resilience. He’s passionate about helping therapists build practices that reflect who they are, while also being financially and emotionally sustainable.

In the Accelerate Your Practice program, Dan supports practitioners with practical strategy, mindset coaching, and a calm, steady presence that helps them stay focused and move forward.

Why Work With BYPP

“Because you deserve business support that respects the reality of being a therapist in Canada.” | Lena Lang, BYPP Community Growth Partner

We’ll help you build a practice that’s financially viable, ethically grounded, and personally sustainable without forcing you into a one-size-fits-all model.

  • Canadian-specific guidance for regulated professionals
  • Step-by-step strategy for your stage (launch, accelerate, or scale)
  • Practical templates, tools, and systems you can actually use
  • Ethical marketing that doesn’t feel salesy or performative
  • Coaching + community support so you’re not doing it alone
  • Growth that protects your energy, time, and wellbeing

Build a practice you’re proud of without burning out.

If you’re wondering which stage of private practice you’re in, and what your next step should be, we created a simple 2-minute assessment to help.

Take the 2-Minute Practice Stage Quiz

What Our Clients Say

Discover the impact of our programs through the words of those who experienced it.
“Opening a private practice went from anxiety-provoking and daunting … to feeling feasible and something that I was excited about! BYPP breaks down everything you need in a clear, concise manner. They provide templates, timelines, and checklists to ensure nothing is missed. I feel so much more confident now than I did 8 weeks ago. Thank you, BYPP!”

Steph Paolucci Wellness

Registered Psychotherapist, Toronto, ON
“I completed my degree and was eager to start working. I joined this program and it not only gave me the tools to start my journey, but helped me to discover my strengths and areas of opportunity. I really enjoyed my counselling program, but there was no direction on how to start a private practice, make connections, business plans or marketing. I was feeling totally lost, but now I feel more confident, happy and able to make strategic decisions.”

Lucia

Therapist

“I rebranded, narrowed my niche, raised my rates, and started getting more aligned clients right away. Scale Your Practice helped me trust myself as a business owner, not just a therapist.”

John Sendim

Uplift for Men
“Before Scale Your Practice, I was working weekends, constantly behind on admin, and treating my full-time practice like a side hustle. Now I work regular hours, feel in control of my business, and have systems in place that support both me and my clients.”

Michael Waxman

Toronto-based Social Worker

Business skills can be learned.

With the right plan and the right support, building a private practice can feel clear, steady, and possible.

Frequently Asked Questions

Here are a few common questions we hear from therapists at every stage.
Is BYPP only for Canadian therapists?
Our guidance is designed for the Canadian context, with the realities of regulated practice and ethical care in mind. Many strategies are universal, but our approach is built for Canada-first.
That’s exactly why we keep things practical. You’ll get clear steps you can implement in small pockets of time—without trying to overhaul everything at once.
Start with the quiz to identify what stage of private practice you are in. From there, you’ll know what to focus on next—and which path will support you best.
Yes. We teach ethical, effective client attraction—no scripts, gimmicks, or pressure.

Create the Practice You Want to Run

Start with one clear step—and we’ll help you build from there.
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